By Brittany Saucier

Welcome to the World of Fashion Trend Analysis

Hello, everyone! As the owner of Mercy Boutique, I have the privilege of also serving as the Fashion Buyer and Merchandiser for our brand. This role involves dedicating countless hours to Fashion Trend Analysis, which, I must say, This is one of my absolute favorite parts of my job!

In my capacity as a Fashion Trend Analyst, I engage in extensive research, carefully examining the latest trends shaping our industry. I delve into runway analytics, attend fashion trade shows, assess the impact of social media influencers, observe everyday street style, and analyze retail sales data. This comprehensive approach equips me with the insights needed to identify the season's newest trends and make informed decisions about our product selections.

Sharing the Insights

But my journey doesn’t stop there. I want to invite all of you to join me in this experience. I plan to share my findings through this blog, where I can provide additional information and context about what I discover along the way.

Understanding Trends and Personal Style

Now, let me be clear: just because something is trending in the fashion world doesn’t mean it’s a requirement for you. I often find myself appreciating certain trends for their artistry and creativity, even if they don’t resonate with my personal style. And that’s perfectly okay.

The beauty of fashion lies in its capacity for self-expression and the freedom to experiment with different looks. Each of us has the opportunity to explore what suits us best. I’m here to share insights and information, and I encourage you to take that inspiration and create your own unique style.

Here are a few key aspects of my trend analysis process:

  • Runway Analysis: I carefully study the latest collections presented during fashion weeks around the globe, noting emerging silhouettes, color palettes, and key details.
  • Trade Show Attendance: I attend industry trade shows to get a firsthand look at new materials, textiles, and designs from up-and-coming designers and established brands.
  • Social Media Influence: I track the trends that are gaining traction on social media platforms like Instagram and TikTok, observing the styles that are generating the most engagement and buzz.
  • Street Style Observation: I pay attention to the fashion choices of everyday people, noting the styles that are being embraced by fashion-forward individuals in different cities and cultures.
  • Retail Sales Data: I analyze sales data from both Mercy Boutique and other leading retailers to understand which styles are resonating with consumers and driving sales.

By combining these various sources of information, I strive to develop a comprehensive understanding of the fashion landscape and identify the trends that are most likely to resonate with our target audience.

Stay Tuned for More

So, join me on this journey as we explore the ever-evolving world of fashion trends. I'll be sharing my discoveries, offering insights, and providing you with the tools to navigate the fashion landscape with confidence.

Thank you all so much for reading! I hope you have a better understanding of one of the roles I take on here at Mercy Boutique. I’m really looking forward to continuing this blogging journey with you! Stay tuned for our next blog post, where we’ll dive into more exciting 2024 Fall Style Trends!"